Fred was born out of a desire to bring to life a child we all carry inside. An alter ego, which is free. Free of everyday pressures and stress, free to cruise around, to go on adventures, to have fun, to enjoy life.


Fred lives in the city, but also likes to escape to nature. Most of all, he loves being outside – riding the city streets or striding the nearby forest. And he knows that the best gear gives you the most freedom. So he’s au currant with all the latest technology and design, hand-picking only the best available products on the market, for you – his customers – to become his friends on his adventures, his partners in crime :)


Ride along and cruise in style!